24/Seven was approached by WM Harper Agency to produce a tv/print campaign for their client Concealment Express. The idea was that most gun owners are responsible and careful with their guns. Their brand “Rounded” fit that story. We set out to cast people to represent a chef, professional photographer, boxer and hobbyist. Each represented people who like shooting on ranges for the sheer fun of doing just that but also did not want to be aligned with those who are irresponsible. Their brand of holsters and cases help these gun owners fulfill just that. We were happy to create a successful campaign that introduced this new brand to the market. Shot in and around Dallas Texas.